Is AI Good News Or Bad News For Branding? 3 Smart Uses For … – The Drum
Analicia Sotelo and Scott Wolman of Siegel+Gale try on an optimistic pose: putting aside well-publicized issues, could AI be a valuable tool for brand builders?
The advent of generative artificial intelligence (AI) like ChatGPT has forced creatives of all disciplines, including those working in brand building, into the uncomfortable position of wondering whether they’ve just been replaced; rendered obsolete.
But (and setting aside for a moment the well-known ethical and legal landmines) could AI actually generate best-in-class creative? Could it hear a client say one word in a meeting and then create an inspired, caffeine-rich manifesto out of it? Could it come up with iconic lines like “Snap, Crackle, and Pop” or “I’m Lovin’ It”? Could it be a tool for creatives to celebrate rather than fear? Here are three ways creatives of all stripes, including those in branding, can think about AI as a tool to simplify and magnify how they work (and not fear being replaced).
1. AI is a grocery…
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source: https://news.oneseocompany.com/2023/07/05/is-ai-good-news-or-bad-news-for-branding-3-smart-uses-for-the-drum_2023070547207.html
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