Is AI Changing Search Forever? UK Users Still Stick to Traditional Methods – Digital Information World
According to Ofcom’s Online Nation report, Google Search’s share in the UK has declined from 86% to 83% this year. The biggest reason for this decline is users’ distrust of AI generated search results as only 18% of users said that they trust AI powered answers on Google search. When Microsoft Bing added ChatGPT in its search engine, it saw a 46% increase in share in April 2024. In May 2024, the share of Microsoft Bing decreased to 39%. It shows that as users’ excitement about AI started slowing down, so did the share because users started getting apprehensive about AI generated search results.
AI has started dominating all over the world but users have started looking at it with eyes of distrust. The level of trust is a bit higher among young people of ages between 16 to 24 (21%) than other people in the UK. Only a few people have neutral thoughts about AI generated results, and men have higher levels of trust on AI than women. The report also talked about differences in search…
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source: https://news.oneseocompany.com/2024/11/30/is-ai-changing-search-forever-uk-users-still-stick-to-traditional-methods-digital-information-world_2024113059297.html
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