Introducing SmartAds™ – Powered by the ADP – PR Newswire

The Association of Directory Publishers, a trade association for print and online directory publishers, announces the release of SmartAds in Orlando, FL.

ATLANTA, May 12, 2022 /PRNewswire/ — The Association of Directory Publishers (ADP), the trade association that provides print and online directory publishers with thought-leadership, research, and industry best practices, announced the release of SmartAdsTM during its Annual Convention held in Orlando, FL last week. For local businesses wanting to attract new customers, SmartAds combines the value of buying a print directory ad with a powerful online presence, so that consumers can find a business wherever they look.

“Millions of people still look for local businesses in print directories every day,” said Layne Snyder, Vice President at the local media research house, Market Authority. These are mostly older consumers (55+), but they can represent up to 75% of the wealth, depending on the geography, and our research shows that…

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