Introducing Advanced Extension from Advanced Contextual | News | wfmz.com – WFMZ Allentown
NEW YORK, Feb. 2, 2022 /PRNewswire/ — Advanced Contextual, a comprehensive contextual platform designed for the post-cookie and privacy enhanced world, announced the first to market programmatic audience extension product. Advanced Extension provides a future-proof safe harbor that scales and performs, providing brands with needed capabilities to reach more of their target audience more effectively and frequently.
Key to brands navigating a world where the cookie and related 3P data are quickly disappearing is a solution that can provide them with intelligence and activation to target audiences outside of endemic content. Advanced Extension builds on Advanced Contextual’s unparalleled capabilities in topic-based contextual audience extension by including the brand’s KPI achievement in a topic.
“KPI and relevance driven audience extension has to be part of the open web’s post cookie and third party data world”, said Dave Hills, CEO of Advanced Contextual. “The simple fact is that…
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source: https://news.oneseocompany.com/2022/02/02/introducing-advanced-extension-from-advanced-contextual-news-wfmzcom-wfmz-allentown-2_2022020213553.html
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