Interviewing Niche B2B Experts For A Better Content Strategy – Search Engine Journal
How to Succeed in Content Marketing in 2022
Uncover top tactics for creating and sharing content that wins your customers? hearts and minds.
The B2B industry can be niche and specific, which may lead some people to feel like they need to be an expert to create a successful content strategy.
What if I told you with a little practice and minimal resources, you can create a strategy like an insider?
Interviewing (when done correctly) can indeed be a powerful tool to learn about someone, or something, in depth.
This is particularly useful in B2B settings where we can use the Problem > Solution > Impact framework to guide the process.
In this article, we will look into why interviewing is an important part of the new client onboarding process, who to interview, and how to prepare – as well as some tips and sample questions to get you started.
Why Interviewing?
Interviewing is an incredibly useful tool when working in a niche or industry that you might not…
Read Full Story: https://www.searchenginejournal.com/niche-b2b-content-strategy/457536/
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