International MBA Candidate: ‘The People are Great. I Love the … – University of New Haven News

Sanjeev Prabhu ’24 MBA enjoys learning about consumer behavior and how to build an audience in his business classes. He’s applying it to his work as a social media assistant for the University’s graduate program in industrial/organizational psychology.

When Sanjeev Prabhu ’24 MBA was growing up in India, he made YouTube videos and created memes that were so spot on, he soon became known around his high school as “the king of memes,” he says.

He liked how social media was a big blank canvas where he could test out ideas, and where he could be funny and endlessly creative, developing his craft and skills. He realized even then this was something he wanted to do with his life.

He earned a bachelor’s degree in business administration from Garden City University in Bangalore, India, and started his own lifestyle brand, VATIVE, focused on Gen-Z consumers. He designed T-shirts, hoodies, sweatshirts, and phone cases, handling all aspects of the business including website development and…

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