Internal vs. External communications: How do you optimize each?

We’ve all heard it before, communication is key. And after all these years it still rings true – especially in the world of marketing. Today, a brand’s communication strategies are increasingly essential to long-term business success.

However, if you have considered a re-evaluation of your organisation’s approach to communication, it is essential to assess both your internal and external communications. Making the most of these distinct messaging efforts, while finding a suitable balance between the two, can go a long way in reaching the right people, with the right message, at the right time – all to the benefit of your business.

With that in mind, let’s dive into the key differences between these approaches, the best practices to incorporate for both, and how to find a strategic alignment what works for you

Internal vs. External communication: What’s the difference?

Before looking at the top strategies for optimizing each communication method, it’s critical to understand what sets these approaches apart. Some of the most notable differences between internal and external communication are:

• Heard: An internal audience includes an organization’s employees and members, while external channels are used to reach parties outside the business such as customers, shareholders, investors, customers, the general public, suppliers and more.
• Goal: Internal efforts aim to exchange information between various business units and departments. Alternatively, external messaging...