Internal Versus External Links in Webpage SEO | Stange Law Firm … – JD Supra

In a prior article, we discussed the importance of links regarding where a webpage ranks. Linking still matters regarding where a webpage ranks in the search engines. While some may diminish links’ importance, links matter for law firms’ web pages. If a law firm does not even know what a link is (external or internal), it will have problems with having its law firm’s webpage rank high in the search engines.

However, it is vital to differentiate between internal and external links when discussing webpage search engine optimization. There is a big difference between the two that most law firms do not understand. Understanding the difference can have a big impact.

What Are Internal Links?

Internal links are internal hyperlinks within a webpage to another internal page. For example, it is possible that a law firm’s webpage on personal injury law might link its internal product liability sub-page on its webpage to its internal sub-page on slip and falls on the same webpage.

Or, for a…

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