Interaction To Next Paint (INP): Everything You Need To Know – Search Engine Journal

The SEO field has no shortage of acronyms.

From SEO to FID to INP – these are some of the more common ones you will run into when it comes to page speed.

There’s a new metric in the mix: INP, which stands for Interaction to Next Paint. It refers to how the page responds to specific user interactions and is measured by Google Chrome’s lab data and field data.

What, Exactly, Is Interaction To Next Paint?

Interaction to Next Paint, or INP, is a new Core Web Vitals metric designed to represent the overall interaction delay of a page throughout the user journey.

For example, when you click the Add to Cart button on a product page, it measures how long it takes for the button’s visual state to update, such as changing the color of the button on click.

If you have heavy scripts running that take a long time to complete, they may cause the page to freeze temporarily, negatively impacting the INP metric.

Here is the example video illustrating how it looks in real life:

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source: https://news.oneseocompany.com/2024/07/19/interaction-to-next-paint-inp-everything-you-need-to-know-search-engine-journal_2024071957388.html

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