Instagram Wants To Be Your New Search Engine – WeRSM
Instagram is set to enhance its search capabilities, aiming to rival TikTok’s dominance in content discovery.
In a recent episode of the “Build Your Tribe” podcast, Instagram head Adam Mosseri acknowledged the platform’s current shortcomings in search functionality:
“We’re… starting to invest more in search on Instagram because there’s so much amazing content. And quite frankly, what we call content search… it’s not very good on Instagram.”
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To address this, Meta has bolstered the search team with plans to roll out improvements over the coming months and years. Mosseri emphasized that enhancing search would benefit both users and creators, allowing content to resurface beyond the initial 24 to 48 hours of posting.
“It’s a long road, but I do think that could also be a really good one for people who are looking for things. You can imagine, whatever you use Instagram for, it’d be great to be able to find ‘that’ more easily,”…
The post Instagram Wants To Be Your New Search Engine – WeRSM first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/04/08/instagram-wants-to-be-your-new-search-engine-wersm_2025040860658.html
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