Information Retrieval: An Introduction For SEOs – Search Engine Journal
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When we talk about information retrieval, as SEO pros, we tend to focus heavily on the information collection stage – the crawling.
During this phase, a search engine would discover and crawl URLs that it has access to (the volume and breadth depending on other factors we colloquially refer to as a crawl budget).
The crawl phase isn’t something we’re going to focus on in this article, nor am I going to go in-depth on how indexing works.
If you want to read more on crawl and indexing, you can do so here.
In this article, I will cover some of the basics of information retrieval, which, when understood, could help you better optimize web pages for ranking performance.
It can also help you better analyze algorithm changes and search engine results page (SERP) updates.
To understand…
Read Full Story: https://www.searchenginejournal.com/information-retrieval-seo/464164/
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source: https://news.oneseocompany.com/2022/10/17/information-retrieval-an-introduction-for-seos-search-engine-journal_2022101733411.html
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