Influencer Marketing Tools to Improve Your Agency Effectiveness

These days, an influencer marketing strategy isn’t a case of “maybe”, it’s a case of “when”.

In reality, 93% of marketers have used an influencer marketing strategy at some point precisely because of the value it brings to brands. Not to mention, the industry is valued at $16.4 billion last year, and brands are increasingly increasing their budgets for influencer marketing.

This significant growth in influencer marketing opens doors for agencies to support companies with their strategies. Brands can leverage the expertise, resources and connections of agencies to strategize, execute and manage influencer marketing campaigns at scale.

Brands that partner with agencies can apply specialized tools that, when combined with agencies’ in-depth knowledge of the advertising space, give them a real competitive advantage.

Yet in the saturated online world, agencies need a refined toolbox for 2023. The industry demands optimized solutions that can deliver results for businesses, provide clear data insights and consistently demonstrate a return on investment.

Here’s how influencer marketing is changing, and how agencies can stay on top of the shift with the savviest tools.

Social media and influencer marketing go hand in hand. For small or growing businesses, social media provides ways to get in front of users and spread brand recognition; it is essentially the top of the funnel for conversions.

But with so much noise to cut through, it’s hard to get visibility on social...