Indexing: A tale of two search engines – Search Engine Land

Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study.

This installment of “Messy SEO” details my process of working with our team to analyze indexing patterns for MarTech’s pages. In Part 6, we discussed the necessity of creating pillar pages to establish a better site hierarchy and rank for our most relevant topics.

RELATED: Google lets you report an indexing issue

MarTech.org has had many indexing issues since its creation last year. The most pressing one lately is that Google seems to be prioritizing outdated content in the SERPs, and many of the (now redirected) Marketing Land and MarTech Today URLs still populate the index. As a result, the majority of MarTech’s top-performing pages are irrelevant to our brand as it exists today.

One of the ways we’re addressing this issue is by creating pillar pages that center on the main industry topics we cover at…

Read Full Story: https://searchengineland.com/indexing-a-tale-of-two-search-engines-383465

The post Indexing: A tale of two search engines – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/04/08/indexing-a-tale-of-two-search-engines-search-engine-land_2022040817672.html

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