Inbound Links As A Ranking Factor: What You Need To Know – Search Engine Journal
Let’s look at the claims surrounding inbound links as a ranking factor, followed by evidence that either supports or debunks those claims.
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Inbound links, or backlinks as they’re commonly referred to, have mattered to SEO for as long as Google has been using an algorithm to rank search results.
Historically, having a greater number of inbound links has increased a website’s chances of earning high rankings in search results.
Links continue to be important to Google, but there’s more nuance to it compared to the days of PageRank.
Let’s look at the claims surrounding inbound links as a ranking factor, followed by evidence that either supports or debunks those claims.
The Claim: Inbound Links Are A Ranking Factor
Inbound links refer to links pointing from another domain to your website.
There are a number of…
Read Full Story: https://www.searchenginejournal.com/ranking-factors/inbound-links/
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