In the Hot Seat: Google’s Search Ads Stir Controversy On Questionable Websites – Search Engine Journal
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A recent study published by Adalytics reports Google Search Partners ads appeared on content that doesn’t adhere to its publisher policies.
Per Google’s Publisher Policies, ads are not permitted to serve alongside content that:
- Is illegal or promotes illegal activity
- Infringes copyright
- Sells or facilitates the sale of counterfeit products
- Incites hatred or promotes discrimination against individuals or a group of people
- Misrepresents, misstates, or conceals information about the publisher
- Makes demonstrably false claims
- And more.
The report found examples of search ads on far-leaning political websites despite advertisers’ attempts to add those domains to a block list.
The report raises questions about the lack of transparency and brand safety concerns for advertisers.
What is the Google Search Partner…
The post In the Hot Seat: Google’s Search Ads Stir Controversy On Questionable Websites – Search Engine Journal first appeared on news.oneseocompany.com.
source: https://news.oneseocompany.com/2023/11/30/in-the-hot-seat-googles-search-ads-stir-controversy-on-questionable-websites-search-engine-journal_2023113053189.html
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