Improving Deliverability – What is a bounce email and how can you fix it?

Email has become an extremely important element of digital marketing efforts in almost every industry. If you’re getting great engagement and customer interaction through your emails, you’re probably celebrating the fact that you’ve nailed that part of your advertising. However, if you are struggling to achieve the same success, you may be experiencing a bounce email problem.

Now, don’t panic. This problem can be solved by you email marketing process a little TLC. But, don’t just ignore the problem in the hope that it will go away. A high bounce rate is definitely something that needs to be addressed.

Before you step into the ring to deal with your email delivery issues, you need to fully understand what you’re up against. Gain a better understanding of what bounce emails are, the types of bounce you may experience, and how to best get your content into your customer’s inboxes effectively.

What is a bounce email?

As fun and light-hearted as the term “bounce email” sounds, it’s actually a vexing problem that can snowball into a devastating mess if left unchecked. So what is it? A bounced email is an email message that is rejected by an email server for a number of reasons. When an email bounces, it cannot reach its intended destination.

When this happens, you may ask yourself, “Why are emails bouncing?” “Did I do something wrong?” “What should I do now?” We are here to answer these questions!

There are several causes for an email bounce. Here are the most common:

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