Imaginary Ventures raises $500M to invest in retail, Web3 – Fast Company

What does retail look like in Web3?

That’s the question Imaginary Ventures–a four-year-old venture capital fund behind buzzy brands like Glossier, Everlane, Reformation, and Stripe–is trying to answer as it moves into the future of consumerism. Today, Imaginary is revealing its third fund raise, which totals $500 million across early- and late-stage investments, thus bringing it to over $1 billion assets under management as it seeks the next big bet.

Launched by Net-a-Porter founder Natalie Massenet and VC veteran Nick Brown, Imaginary’s portfolio skews retail-heavy. It counts luxury clothing bazaar Farfetch, clean beauty brand Kosas, and Kim Kardashian’s shapewear line Skims among its other companies. The partners’ expertise is strong: Massenet chaired the British Fashion Council for years, and Brown led investments in brands like Goop, Outdoor Voices, and The Real Real at a previous fund.

And, as they tell Fast Company, they’re excited to invest in this current moment of global…

Read Full Story: https://www.fastcompany.com/90738941/imaginary-ventures-vc-funding-next-glossier-web3

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source: https://news.oneseocompany.com/2022/04/07/imaginary-ventures-raises-500m-to-invest-in-retail-web3-fast-company_2022040717594.html

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