If TikTok Is Becoming A Hub For Search, How Can We Minimize The … – The Drum
According to Statista, the video app is the sixth most popular social network worldwide with more than one billion monthly users – behind leaders Facebook (2.9 billion) and YouTube (2.5 billion).
As marketers, we’ve learned its advertising capabilities and its relevance to marketing strategies. And as TikTok steps up accessibility features, it’s becoming the ‘go-to’ for a wide array of user needs, from its shop to enhanced search engine features. It could certainly rise ahead of other social platforms in the not-too-distant future.
Just look at the influence of TikTok lingo used in everyday conversations – from ‘TikTok made me buy it’ to an array of hashtags, including channel-specific hashtags that include ‘Tok’ after popular search terms, like #BookTok and #FilmTok. You can’t walk down the streets without hearing ‘Did you see this on TikTok?’ That’s where the platform has nailed its audience: everyone wants to be in the know, rather than out the loop.
Prabhakar Raghavan, a Google…
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source: https://news.oneseocompany.com/2023/11/02/if-tiktok-is-becoming-a-hub-for-search-how-can-we-minimize-the-the-drum_2023110252067.html
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