ICYMI: The Digital Ad News You Haven’t Been Reading (And What You’re Missing As A Result) – Forbes
In 2022, as the digital marketing world has trembled over Twitter’s recent ad implosion, Microsoft acquiring renewed prominence in ad tech and Apple continuing its stealth advance into advertising, as everyone across the value chain of media wondered about cookie deprecation, Facebook’s decline and the final death blows to “TV” as we knew it, there have also been plenty of other important and consequential digital ad stories that have slipped under the radar because there is just so much going on.
Two of the most overlooked stories, especially in the recent all-Twitter/all-the-time news, that might have the most important implications long-term are the dramatic increase in the speed of the fragmentation of search and, in partial correlation to that, the spurt in growth of travel apps, sites and intermediaries as the world again dares to crowd into aircraft to visit far-off destinations.
Native search is up for grabs as more young people experience the internet through social or…
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source: https://news.oneseocompany.com/2022/11/06/icymi-the-digital-ad-news-you-havent-been-reading-and-what-youre-missing-as-a-result-forbes_2022110635224.html
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