ICYMI: Latest changes, trends and news on social media platforms – Smartbrief
At SmartBrief, we don’t like to waste time. In our more than 250 free newsletters, we scour the web for news about your industry to help you work smarter. In that same vein, we’ve started a Friday recap of the top news about your favorite — and not-so-favorite(?) — social media platforms. Below, you’ll learn about the changes and new features of the top social media platforms, as well as trends, how-tos and business news.
Latest on using social media platforms
LinkedIn adds brand safety features, marketing tools
DoubleVerify is offering brand safety and contextual tools for LinkedIn advertisers as part of an expanded partnership, reports Adweek. In other LinkedIn news, the platform also is introducing revenue attribution reporting, several ad formats and search engine optimization for newsletters and articles, reports The Drum.
TikTok testing social shopping among US users
TikTok is letting US users purchase products directly within the app via a TikTok Shop test after launching…
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