HubSpot’s SEO collapse: What went wrong and why? – MarTech
HubSpot’s SEO strategy is the talk of the SEO world today. Why? Just look at this image:
Organic traffic appears to have declined sharply, dropping from 13.5 million in November to 8.6 million in December, according to Semrush (disclosure: MarTech is a Semrush company). HubSpot’s blog seems to have taken most of the impact.
It may be that Google wants to stop rewarding websites that publish content outside their area of expertise – that lack depth and topical authority on. The type of content that is more geared toward getting Google organic traffic than being written for people. What Google might call “SEO-first content” (or helpful content).
Some of the topics seeing huge declines for HubSpot appear to be blogs about famous quotes, writing a resignation letter, and cover letter examples.
Why we care. SEO just keeps getting harder. HubSpot, for years, executed a masterful content strategy that was emulated by countless other brands and websites. For years, it was considered by many…
The post HubSpot’s SEO collapse: What went wrong and why? – MarTech first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/01/23/hubspots-seo-collapse-what-went-wrong-and-why-martech_2025012359951.html
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