How YouTube’s Recommendation System Works In 2025 – Search Engine Journal
In a recent video interview, YouTube Liaison René Ritchie spoke with Todd Beaupré, YouTube’s Senior Director of Growth & Discovery, to discuss the platform’s recommendation system functions and what creators can expect this year.
Their discussion revealed how time of day, device type, viewer satisfaction, and the advent of large language models (LLMs) are reshaping YouTube’s algorithms.
Here’s what you need to know about YouTube’s recommendation system and how it works.
Personalized Recommendations
One of the central themes of the interview is YouTube’s focus on matching content to individual viewer preferences.
According to Beaupré:
“Often times creators will say hey, uh the recommendation system is pushing out my video to people or why isn’t it pushing out my video yes they they may ask that and the way the work it works is it… isn’t so much about pushing it out as much as it’s pulling…”
He goes on to explain that YouTube’s home feed prioritizes content based on what each…
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source: https://news.oneseocompany.com/2025/01/27/how-youtubes-recommendation-system-works-in-2025-search-engine-journal_2025012759982.html
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