How you can deal with decentralization in international SEO – Search Engine Land

Running SEO campaigns involves many moving parts. You need comprehensive planning, masterful execution and ongoing monitoring to drive results.

Search marketing on a global scale is all that – and then some. International SEO comes with a unique set of challenges.

The biggest obstacle is working for global clients with a “decentralized” approach to marketing.

Often, they have siloed organizational structures, making them unable to appropriately communicate SEO and paid media initiatives across global markets.

This article breaks down the problem international search marketers face when working with such clients and what we can do about it.

The problem with decentralized marketing

Decentralized marketing occurs when different departments or business units (or “silos”) in the organization have autonomy over marketing activities.

Each business unit and locality is responsible for developing its marketing strategy and executing marketing campaigns in this approach.

While it allows for…

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The post How you can deal with decentralization in international SEO – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/03/16/how-you-can-deal-with-decentralization-in-international-seo-search-engine-land_2023031642122.html

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