How would a Google breakup impact SEO? – Search Engine Land
U.S. courts have ruled that Google operates as a monopoly, a conclusion that likely surprises few, given that it:
- Dominates web search.
- Controls over half of the mobile market.
- Wields significant influence over online tools like maps, email, and media.
The Department of Justice proposed breaking up Google as a potential solution.
To add to this, Google is now facing a UK probe into market dominance.
A likely approach involves splitting Google into three separate entities:
- Search.
- Android.
- Media.
Such a move would have major implications for investors.
Alphabet, Google’s parent company, is valued at $2.4 trillion, and its stock is widely held in investment portfolios.
SEO, a practice that has defined how businesses and marketers operate for decades, is at the center of this seismic shift.
Entire strategies have been built around educated guesswork, deciphering and adapting to Google’s ever-changing algorithms, which have dictated online visibility and traffic for decades.
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The post How would a Google breakup impact SEO? – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/01/23/how-would-a-google-breakup-impact-seo-search-engine-land_2025012359941.html
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