How Wise’s Marketing Strategy Is Changing the Game

Breaking through the noise in marketing is no small feat. But Wise, a company that specializes in international money transfers, has cracked the code, as Wise’s marketing strategy truly connects with people.

How?

By zeroing in on what customers really want and delivering it in spades, but that’s not all.

Wise has also mastered the art of content creation. Their videos are not just informative; they’re enjoyable to watch. Ever seen a finance video that makes you want to hit the share button? That’s what Wise does.

And don’t even get us started on their social media game. They’re not just posting promotional content. They’re out there, interacting with their customers, answering questions, and building a community. Also, Wise’s influencer partnerships are spot on. They’ve picked the right people to help spread their message.

Let’s see what we can learn from their approach!

Understanding the Customer

Nobody likes being stung by high international money transfer fees, especially when they’re hidden in the exchange rate. This is where Wise shines.

Wise and its marketing strategy are all about transparency. They’ve crafted a pricing structure that’s clear and easy to grasp. When you make a transfer, everything is laid out in front of you—what you’re paying and what your recipient will get.

You basically say goodbye to hidden fees and unwanted surprises, and Wise markets this aspect often through various channels such as their blog, Instagram and TikTok accounts, YouTube...