July 06, 2023  SEONews
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How We Challenged Industry Standards — Smashing Magazine


As of today, the world’s 50 top airlines have all agreed on the same flight search pattern. You always start with a form. Always with a route, always with the departure airport, followed by the destination airport, followed by travel data, followed by passenger data. And all of the settings required to compute the correct pricing. Yet the path to booking the right flight remains frustrating and confusing. Is there really only one solution? Or are they afraid to break the mold? Explore the thought experiment which turned the seemingly untouchable pattern on its head and offered new food for thought.

The topic of ‘flight search’ has been on our workbench before. Back in 2015, part of us worked on the design strategy of Lufthansa Group. In 2017, airberlin became one of our first clients. Together with the team, we redesigned their digital world from scratch: flight search, booking process, homepage, and much more.

What was considered too progressive in 2016 celebrated its first successes in 2017. Six years later, in 2023, it is now being expanded as a case study by DUMBO.

Note: This is a fictitious case study undertaken on our own initiative and was neither developed nor launched. With this study, we want to question habits, break down barriers and offer new food for thought to improve interactions.

A Flight Search Observation

If you, like most, have searched for a flight at some point, you are familiar with the usual song and dance involved with playing with the search...



source: https://news.oneseocompany.com/2023/07/06/how-we-challenged-industry-standards-smashing-magazine_2023070647272.html

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