How was SmashingConf in San Franciso? — Smashing Magazine

“Give them sweet memories.”

This was an unexpected suggestion from one of the Smashing event organizers when I asked for guidance on this article. But then so much of the week was unexpected. As a baby developer, volunteering at industry events is a no-brainer; I’ve been to nine this year, and this Smashing conference was definitely the standout.

There was none of the frenzied desperation that characterizes so many conferences; rather, the atmosphere was relaxed and comfortable. I talked to anyone who wasn’t actively fleeing my approach, so by the end of the week I was talking to guests, speakers, sponsors, fellow volunteers, catering staff, and the bouncer at the after party. Most people described the week as “fun” and “intimate,” not what one would normally expect from a tech conference, although returning guests clearly expected that.

I believe this pleasant expectation, this trust in Smashing to create something good, was the foundation of the get-together-with-friends feeling at the event. First timers (myself included) were welcomed and soon made a happy part of the community. Many solo attendees finished the week with the intention of returning next year with their entire team in tow.

A significant reason for this welcoming...