How Verizon Small Business Digital Ready helped boost profits for a … – Verizon
After applying new digital marketing skills — and a Digital Ready small business grant — the co-creators of Avanza Skin garnered more website traffic, social media likes, and sales.
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(Left to right) Lucia, Maria and Ana Cossio combined their passion for athletics with expertise in science to launch Avanza Skin, a dermatology brand for ‘skin that moves,’ based in Atlanta, Georgia. Credit: Bénédicte Desrus and Michael Le Brecht ii
Lucia, Maria and Ana Cossio are three sisters with their own passions and careers: Lucia is a chemical engineer, Maria is a banking executive, and Ana is a dermatologist. But their passions converge when it comes to running. Lucia and Maria have trained together for the New York City Marathon, and Ana runs in her free time. It was the nagging skin issues that they all faced as athletes — such as sweat acne, chafing and calluses — that inspired them to join forces and create Avanza Skin, a line of skincare…
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