How to Write Outreach Emails that Convert

Email outreach is a tried-and-tested way to build backlinks, land coverage from bloggers and journalists, and improve your brand authority.

But there’s a lot more to it than simply putting together a quick email and sending it out.

In this guide, we’re going to walk you through the email outreach process from start to finish.

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What Is Email Outreach?

Email outreach is the process of reaching out to influencers via email to get backlinks, promote content, or form a partnership. Generally, the idea is to find people who might link to your content (link building prospects), then reach out to put forward your proposal.

It might sound simple, but there’s more to outreach than first meets the eye.

In fact, the reason why many email outreach campaigns fail is that there’s not a solid process in place—one that sets it up for success.

But it’s also no secret that outreach is widely misunderstood. And often gets a bad reputation for the wrong reasons.

Outreach emails are often considered to be spam by recipients because so many marketers fail to put this solid process in place. Instead, they blindly send emails to as many people as they can, regardless of whether or not they’re likely to be interested.

And that’s totally the wrong approach to take.

Email outreach is not spam. It’s all...