How to Write Copy That Converts: 12 Tips and Examples

Copywriting is the act of writing words for advertising or marketing purposes. It must be concise, snappy, and convincing to motivate people to take action.

In this article, you’ll learn how to write copy like a pro. Keep reading for 12 tips any small business owner or marketer can use.

1. Prioritize Your Headline

Begin your copy with a punchy headline that entices readers to learn more about your product or service.

Why is this so important?

On average, only two out of 10 people will make it past your headline. Writing eye-catching and intriguing copy encourages people to make it further down the page.

Great headlines share these four traits:

• Attention-grabbing
• Easy to understand and digest
• Accurately summarize the main idea of your message
• Appeal to a specific group of people

For example, online review platform Trustpilot’s landing page summarizes how to use its site and why it’s beneficial:

Site visitors understand how and why to use Trustpilot’s search box with just nine words.

You can use a headline to clarify your offer, like Trustpilot. Or you can use it to intrigue people instead.

For example, The Adventurists is a unique travel company that promotes extreme and unusual adventures.

The headline “Generators of Odysseys and Chaos” conveys the offbeat experiences it sells:

“Odysseys and chaos” are persuasive and strategic word choices that will tempt their target audience into learning more.

You can also turn your headline into a question, like non-dairy milk...