How to Write an SEO-Friendly Blog Post: 10-Step Process

An SEO-friendly blog post is optimized for both search engines and readers. What does that mean?

It uses SEO best practices to rank toward the top of online search results. That means it’s likely to generate organic search traffic.

At the same time, it’s also helpful, engaging, and tailored to your audience.

Using this step-by-step framework, you can create content that ranks higher in search and gets more clicks.

1. Conduct Keyword Research

Targeting the right keyword(s) directly affects how much traffic your blog post can generate in the search engine results page (SERP).

Optimized content is more likely to rank well for relevant queries.

And high-ranking content is more likely to get clicks.

That means more organic traffic to your site.

According to a Backlinko study, the top search result in Google has a 27.6% click-through rate (CTR).

So how can you find the right keywords to write SEO-friendly blog posts?

Keyword research identifies what phrases people enter into search engines when they want to find information on a topic, go somewhere, buy something, or complete a task. It’s pivotal to creating content that aligns with users’ search intent.

Once you know the right keywords for a topic, you can use them to write an optimized blog post.

Before you begin researching, you’ll want to understand a few important terms used in keyword research.

• Primary keywords: The main topic of the blog post. They’re the principal terms you’ll optimize your content for.
• Secondary...