How to Write a Digital Marketing Agency Business Plan in 2023

When you try to find out a thing or two about writing a digital marketing agency business plan, you are bombarded by an endless barrage of more or less annoying acronyms such as SCOMS, SUCUTS, AMBERS or something along those lines -none of the aforementioned are actual business plan acronyms, at least to the author’s knowledge.

In other words, various business gurus are trying to sell you a prepackaged solution that is supposed to work for any company, no matter what it does or how it makes its money.

Like with all prepackaged solutions, the results are, at best, mediocre.

For a digital marketing agency, due to the exceptionally fluid and innovative niche, such an approach is almost guaranteed to fail. Instead, you have to dig in, brew yourself a gigantic pot of coffee, and really get down to it.

Of course, since we are living in the year 2023, there will be some specific things to look out for, too.

1.Who Is It for?

Inexperienced business owners almost invariably ignore the basic and eternal truth of writing a digital marketing agency business plan: focusing on the audience.

Internal Purposes

For example, you may be coming up with a business plan that will be used mostly for internal purposes. You will be laying out your goals and means to achieve those goals for your employees. You will let them know what is expected of them and what kind of performance will be considered satisfactory. It will also let them know how the company is doing and try to convince them to...