How to write a brief for your digital agency [Template Included]

Starting a new digital project is an exciting time! You may have a strong and clear vision and are raring to go. Or you may have some vague ideas but need expert guidance to paint a clearer picture. Either way, one thing is for sure. If the project is large enough, you will need to write an assignment.

In this blog post, we’ll explain how to write a brief for your digital agency, and provide a free briefing template to get you started.

What is a digital assignment and why does it matter?

In the simplest terms, a digital brief is a document that tells your agency what you need. If you’re making simple changes, like adding a video to your home page, a written command is probably too much. But in any scenario where the work is significant and a level of consultation is required, a digital brief will be a valuable asset.

Benefits of a well-thought-out briefing process include:

You will help your agency partner understand your ‘why’

This is especially important if you are working with a new agency that needs to get to know your company. Make sure you consider and explain your ‘why’ before delving into the ‘what’.

You’ll make sure your team is on the same page

If you work within a team, it’s natural that different areas in your organization will have different goals. However, it can become a problem if that goals are conflicting, with multiple people approaching the same project with different agendas. A clear brief keeps everyone aligned with the business strategy.