How to Write a Blog Post Step by Step

Learn how to write a blog post that attracts and engages your target audience.

We’ve broken down the entire process. To help you achieve your content marketing goals and become a better writer.

Let’s get started.

1. Choose a Blog Topic Idea

First, decide what you’re going to write about.

The topic should be relevant to your brand. And interesting to your target audience.

If you haven’t already, create buyer personas like the one below. To gain a better understanding of your target readers. And what type of content they’re interested in.

There are many ways you can come up with topics:

• Check out our list of blog post ideas
• Conduct a brainstorming session with your team
• Look at competing blogs for inspiration
• Ask your audience what they want to read about (on social media or via email surveys)
• Perform keyword research (step two explains how)

For a data-led approach to blog post ideation, try Semrush’s Topic Research tool.

Click “+ Enter domain to find content on.”

Enter a broad topic idea. And your country and domain.

Then, click “Get content ideas.”

The tool will provide a variety of content ideas.

Those marked green are already covered on your site. While those with a flame icon are trending.

Click “Show more” on any subtopic to see:

• Subtopic volume: The search volume (average number of monthly searches) for the subtopic keyword
• Difficulty: The subtopic’s keyword difficulty score, which measures how hard it is to rank highly for that keyword
• Topic Efficiency: A...