How to Win People Over with Compelling Email Content

Email is an affordable and accessible way to reach your audience with an ROI (return on investment) other marketing channels can only dream of.

In this article, we’ll show you how to make the most of your email content. You’ll learn the types of emails to send and how to create content to increase conversions and boost customer loyalty.

What Is Email Content and Why Does It Matter?

Email content is any message you send to customers, potential customers, or subscribers to increase brand awareness, generate leads, promote engagement, or make a sale.

Email marketing gives you a captive audience. When a person joins your email list or checks the opt-in box at checkout, they want to hear from you.

This is a great first step in building a relationship with your customers.

But the actual content of your emails can heavily influence how this relationship goes. Why?

Because what you say in an email headline is what entices a person to open it. And how you grab and hold the reader’s attention within the email is what encourages them to take action.

How you engage your target audience is what ultimately determines how well emails perform.
Let’s look at the numbers.

Here are just a few stats that show the effectiveness of email as a content marketing tactic:

• Email marketing has an average click-through rate of 2.62%compared to 1.21% for social media advertising
• Email marketing has an average ROI of 3,800% or $38 for every $1 invested
• Email marketing accounts for an average of 19%...