How to use social and forum data to inform next-level SEO strategies – Search Engine Land
These days, I’m looking at SEO research a little differently. Most of the data that’s been most valuable for developing SEO-friendly content isn’t from Google, Bing or even third-party SEO tools.
Platforms like TikTok, YouTube and Reddit act like search engines, and they’re rich with data about markets, audiences and what engages them.
In a world where creating strong SEO content means creating user-first content, this type of data is immensely valuable: It’s rapid consumer intelligence using what’s already available.
Here, I’ll explain how to use “non-traditional” data sources to gain powerful insights that can lead to a differentiated, effective SEO content strategy.
Breaking down the data silo
When we talk about SEO insights and research, it’s only natural to think about the SEO bread-and-butter metrics: keyword, SERP and domain data.
That’s just one slice of the pie. In our more market-intelligence-focused model, SEO-relevant data breaks out into three distinct categories.
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The post How to use social and forum data to inform next-level SEO strategies – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/10/03/how-to-use-social-and-forum-data-to-inform-next-level-seo-strategies-search-engine-land_2024100358472.html
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