How to use SEO and CX for better organic performance – Search Engine Land

A brand’s online success relies on interconnected variables.

Two critical facets of this interdependent digital ecosystem are search engine optimization (SEO) and customer experience (CX).

When SEO and CX work together, they:

• Pave the way for businesses to reach the right people.
• Convert visitors into customers.
• Retain customers in the long run.

A well-optimized website attracts more traffic, and a positive customer experience ensures that the traffic converts into loyal customers.

SEO brings customers to your digital doorstep, and CX makes them stay, engage, and return.

The following tactics improve your search engine rankings and enhance the customer experience.

Help customers find what they need

Customers turn to search engines to solve their problems or to learn how to use your products.

By creating content that addresses these concerns, you can leverage SEO as a powerful customer service tool.

For instance, if you’re a software company, you could create blog posts or…

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The post How to use SEO and CX for better organic performance – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/08/10/how-to-use-seo-and-cx-for-better-organic-performance-search-engine-land_2023081048772.html

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