How to Use Semrush for Keyword Research

Keyword research is an integral part of any digital marketing strategy, and its importance will never fade away. Here’s a guide to help out.

This guide answers the following questions:

• What is keyword research?
• What keyword research terms and metrics do I need to know?
• How do I find hot topics for content?
• How do I find the best keywords for organic traffic?
• How do I find the most cost-effective keywords for a PPC campaign?
• How do I track my website’s performance for specific keywords?
• What are some advanced keyword research tactics?

What Is Keyword Research?

Keywords are the terms that people enter into search engines to find information. Keyword research is the study of these search terms to find out where the search traffic in your market comes from, and determine which keywords your website can target with marketing.

Keyword research helps you:

• Understand and reach your audience
• Find new relevant topics to cover on your site
• Get qualified leads
• Increase sales
• Improve ad campaigns, get clicks and impressions
• Build awareness of your brand

Why You Should Do Keyword Research On a Regular Basis

• Keywords change—there will always be multiple ways to say the same thing and trends often change the queries people search for online.
• Your audience grows and evolves, and the way people use search engines changes.
• Search engines evolve too; algorithms get more advanced to better understand content and also match users’ intent.
• You need to keep upgrading your content for it...