How to use RStudio to create traffic forecasting models – Search Engine Land
There is a lot of fervor in the SEO industry for Python right now.
It is a comparably easier programming language to learn and has become accessible to the SEO community through guides and blogs.
But if you want to learn a new language for analyzing and visualizing your search data, consider looking into R.
This article covers the basics of how you can produce time series forecasts in RStudio from your Google Search Console click data.
But first, what is R?
R is “a language and environment for statistical computing and graphics,” according to The R Project for Statistical Computing.
R isn’t new and has been around since 1993. Still, learning some of the basics of R – including how to interact with Google’s various APIs – can be advantageous for SEOs.
If you want to pick up R as a new language, good courses to learn from are:
But if you grasp the basics and want to learn data visualization fundamentals in R, I recommend Coursera’s guided project, Application of Data Analysis in…
The post How to use RStudio to create traffic forecasting models – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/11/30/how-to-use-rstudio-to-create-traffic-forecasting-models-search-engine-land_2022113036761.html
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