How To Use Paid Search & Social Ads For Promoting Events – Search Engine Journal
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In the last few years, COVID has changed how businesses host special events and interact with customers and the community.
Special events have changed, and time-sensitive activities have a more flexible, virtual perspective.
Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising.
Consider business events promotion as a separate strategy from your ongoing campaigns, so it has a dedicated budget and set-up.
The event should receive a separate and unique targeting and messaging strategy.
Let’s dig in!
What Types Of Events Can Be Promoted?
First, let’s take a look at a few examples of possible “events”:
- Virtual conferences.
- Webinars.
- Grand openings or re-openings.
- “Return-to-normal” business offerings.
- Company’s booth at tradeshows.
- Speaking at…
Read Full Story: https://www.searchenginejournal.com/paid-search-social-ads-promoting-events/453072/
The post How To Use Paid Search & Social Ads For Promoting Events – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/08/08/how-to-use-paid-search-social-ads-for-promoting-events-search-engine-journal_2022080826467.html
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