How to use negative keywords in PPC to maximize targeting and optimize ad spend – Search Engine Land
Managing wasted ad spend is a top priority for any successful PPC campaign.
One of the most effective ways to achieve this is by implementing a strong negative keyword strategy.
By blocking irrelevant searches, you can ensure your ads reach the right audience, maximize your ROI and streamline campaign performance.
Here’s how to start with the best practices for effectively using negative keywords.
Preparing negative keywords before launch
You don’t have to wait for a campaign to collect click data to start adding negative keywords. Add as many as you can before launching the ad campaign.
Most industries have a large list of common irrelevant keywords you can block before setting a campaign live.
To find negative keywords, use the same approach as regular keyword research for PPC, but focus on finding keywords to block instead of target. Common tools for keyword research include:
- Google Ads Keyword Planner.
- Google, ChatGPT or other AI search platforms.
- Third-party keyword research…
The post How to use negative keywords in PPC to maximize targeting and optimize ad spend – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/12/11/how-to-use-negative-keywords-in-ppc-to-maximize-targeting-and-optimize-ad-spend-search-engine-land_2024121159449.html
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