How to Use It to Find Keywords

What Is Google Keyword Planner?

Google Keyword Planner is a free keyword research tool. You can use it to discover new keywords, see their estimated search volumes, and learn how much it costs to target them.

While Google Keyword Planner is technically a PPC (pay-per-click) advertising tool, you can also use it to find keywords for your SEO (search engine optimization) strategy.

Below, we’ll show you how to set up and use Keyword Planner for both SEO and PPC. Step by step.

How to Set Up Google Keyword Planner

To access Google Keyword Planner, you first need to set up a Google Ads account.

Don’t worry. It’s fast and 100% free.

Go to Google Ads, click “Start now,” and sign in with your Google account.

Then, click on the blue link that says “Switch to Expert Mode.” This way, you can create an account without creating an ad campaign.

On the next screen, click the small “Create an account without a campaign” link.

Then, select your billing country, time zone, and currency. And click “Submit.”

Once you reach the confirmation page, click “Explore your account.”

Your Google Ads account setup is now complete.

On the menu bar, click on “Tools and settings” and then select “Keyword Planner” under the “Planning” column.

This is where you’ll find keywords.

How to Use Google Keyword Planner

The Google keyword tool now offers two options:

1. “Discover new keywords” to find keyword ideas

2. “Get search volume and forecasts” to see search volumes and metrics for an existing list of...