How to Use Google Advanced Search to Improve Your SEO

What Is Google Advanced Search?

Good Advanced Search is a feature provided by Google that lets users refine their search results.

Users can access advanced search through different search functions or search operators.

Like this advanced search.

This search only displays pages on Semrush’s site with the word “blogging” in the title. And only includes pages we published or updated within the past year.

Advanced search can also help your search engine optimization efforts.

Let’s explore different ways to use Google’s advanced search functionality. Along with advanced search operators to help you navigate the search results.

How to Do an Advanced Search on Google

Google has a few advanced search functions:

1. Filters: Tools to filter websites, images, videos, shopping, news, maps, books, flights, and finance
2. Advanced Search: An advanced search engine to narrow your results in Google’s search results
3. Advanced Image Search: An advanced search engine to narrow your results in Google’s image search results

Here’s how to use each one:

Filters

Filters appear under Google’s search box. Use them to refine results by narrowing the type (such as images, videos, shopping, or news).

Then, use “Tools” to narrow the results further.

For example, say you want to find trending news topics to cover for your blog.

You could search your niche and click “News,” “Tools,” and sort news articles by the past week to see what’s happening in your niche.

Keep in mind that some filters may only...