How to use entities in schema to improve Google’s understanding of … – Search Engine Land

Adding schema markup on your website is a great way to help search engines like Google to understand your content more quickly and accurately.

One of the lesser-known ways of utilizing schema markup is by including “entities” within it. Adding entities into schema can help Google better understand the key topics of your content.

In this article, I’ll walk you through a step-by-step process of using entities in schema markup.

Why use entities in schema markup?

So why go through the trouble of adding entities in your schema markup when Google’s natural language processing capabilities (such as BERT and MUM) already help the search engine understand the content of your article?

The answer is that both writers and AI sometimes fail to accurately communicate and identify the meaning, context, and importance of the topics within an article.

Imagine going to your favorite local restaurant and seeing a delicious-looking burrito on the menu, but it doesn’t say what kind it is and what’s in…

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The post How to use entities in schema to improve Google’s understanding of … – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/06/26/how-to-use-entities-in-schema-to-improve-googles-understanding-of-search-engine-land_2023062646753.html

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