How to Use Ahrefs to Improve SEO

Whether you’re new or old to Ahrefs, you’re in the rightplace.

This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six core tools that will help improve yourSEO.

Site Explorer is our competitive research tool. With Site Explorer, you can see a website’s:

• Backlinks
• Keywords it ranks for in Google
• Site structure in a tree format
• Pages that are responsible for generating the most search traffic
• Google ads campaigns

And more.

Because there are so many things you can do in Site Explorer, we won’t be able to go through every use case. Instead, we’ll cover a few low-hanging fruits:

1. Restore lost link equity from broken backlinks

If there are broken pages with backlinks on your website, that link equity is wasted.

You can reclaim the value of the link equity by either restoring those pages or redirecting the broken URLs to relevant livepages.

Here’s how to find broken pages with backlinks on your website:

1. Enter your domain
2. Go to the Best by links report
3. Set the HTTP code filter to404

For example, we could redirect this blog post about asking for tweets to this one on blogger outreach to reclaim around 42 referring domains:

2. Find featured snippet opportunities

Featured snippets are full or partial answers to a query directly on theSERPs.

If you can grab the snippet, you can jump ahead of everyone else. That means more search traffic to yoursite.

Here’s how to find low-hanging featured snippet opportunities:

1. ...