How to update content and dates for SEO in 2023 – Search Engine Land
Every new year, SEOs, bloggers and publishers are eager to capitalize on “fresh content” ranking boosts by adding new dates to old or existing content.
Google’s search advocate John Mueller again reiterated that only significant content changes should lead to a changed date in articles.
But what is considered significant? And what does it really mean to change a date?
Both depend on many factors. As always, there is middle-ground to cover so let’s dig deeper in this article.
The evolution of fresh content ranking boosts
There was a time when updating content did not help attract visitors on Google. Then over the years, Google increasingly rewarded “fresh content.”
Do you remember the concept of “query deserves freshness” (QDF)?
As early as 2007, former Google SVP Amit Singhal discussed how the algorithm considers searchers’ need for current information.
The QDF model aims to measure, assess and rank content based on its value for a particular (time-sensitive) search query. It was…
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source: https://news.oneseocompany.com/2023/02/23/how-to-update-content-and-dates-for-seo-in-2023-search-engine-land_2023022341071.html
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