How to turn your IGC into your customers’ ‘third place’ – Garden Center Magazine
What role does your garden center play in your community?
According to the Retail Traveling Workshop on Saturday, July 15, during Cultivate’23, home and work are people’s first and second places, but garden centers can become the “third place”: where people go to meet friends, relax, or escape their day. (Think churches, civic clubs and coffeeshops. The fourth place is the internet, in case you’re curious.)
The workshop, now in its third year at Cultivate, included stops at several Columbus retailers — not all were horticulture-related, but the workshop guides said that it was done that way to keep things fresh and for participants to keep up with the latest overall retail trends and see new ideas that they can incorporate at their own garden centers — things like the customer experience, retail strategies, merchandising principles and marketing.
The workshop was guided by Clint Albin, retail strategist with Homestead Gardens; Katie Elzer-Peters, founder and CEO of The Garden of…
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source: https://news.oneseocompany.com/2023/07/16/how-to-turn-your-igc-into-your-customers-third-place-garden-center-magazine_2023071647671.html
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