How to turn your bank’s website into a lead generation engine | ABA Banking Journal – ABA Banking Journal

If your website traffic is lacking, consider adding personalized, interactive content that supplements your SEO strategy.

Personal finances are personal. But all too often, when consumers are searching for financial guidance before making a large purchase they often first turn to Google, instead of their financial institution. This is a missed opportunity for banks to convert prospective borrowers into loyal customers.

A strong conversion strategy begins before potential customers even reach your bank’s website. That’s why banks benefit when focusing on getting the right people to their institution’s website and engage them well enough to create a lasting customer relationship.

Here’s what banks should do to increase qualified conversions across their digital channels:

Consider your SEO strategy

Before the days of high-speed internet, if someone had questions about a loan, they likely visited their local bank branch. Today, they often turn to Google. Therefore, your bank’s search…

Read Full Story: https://bankingjournal.aba.com/2022/09/how-to-turn-your-banks-website-into-a-lead-generation-engine/

The post How to turn your bank’s website into a lead generation engine | ABA Banking Journal – ABA Banking Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

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