How to Turn Articles into Videos

Every digital marketer understands the importance of consistently producing fresh content.

If your strategy includes multiple platforms, then you also know the challenge of keeping up with the content demand for each.

One way to maximize your resources is to repurpose existing content.

Specifically, taking the blogs and articles already on your site and turning them into videos for YouTube and social media is a great place to start.

Fortunately, we have a few tools that can help you accomplish this quickly and easily.

Below, we’ll further discuss the benefits of repurposing content and explore three tools available from the Semrush App Center:

Let’s see how it looks when each app turns articles into videos.

Why Should You Repurpose Blogs and Articles into Videos?

For one, repurposing content helps your message reach more potential customers.

Your blog might rank first on Google for your target keyword, but only searchers using that term are likely to see it. If you repurpose that blog into a video, you have the chance to get it in front of social media and YouTube users. You’ll reach more people who might be at a different stage in the buyer journey.

And those who prefer watching content over reading will also see your message.

Additionally, content repurposing helps you fill out your content plans. When you can turn one blog into video or social posts, it saves you the time and hassle of coming up with new ideas in order to fill out a consistent posting schedule.

So,...