How to track visibility across AI platforms – Search Engine Land
AI has changed how people search – and what it means to be “visible” in results.
Links and rankings still matter, but they’re no longer the full picture.
Now, it’s about mentions, citations, and whether your brand even shows up in the conversation.
Most SEO tools haven’t caught up. This makes tracking that kind of visibility hard – but not impossible.
Here’s how to rethink visibility in the age of AI.
Why tracking AI visibility is so tricky
Remember when SEO was (relatively) simple?
People typed in short phrases like:
- “Best project management tool or SEO tips 2020.”
You knew how they searched, what they were probably looking for, and how to optimize for it.
Fast-forward to today, and that same user might type:
- “Act as a SaaS expert and give me the top 3 project management tools for remote teams with a $50/month budget.”
Welcome to the era of conversational search – where queries sound more like DMs to a colleague than keyword strings.
Tools like ChatGPT, Gemini, Perplexity,…
The post How to track visibility across AI platforms – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/04/14/how-to-track-visibility-across-ai-platforms-search-engine-land_2025041460700.html
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